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People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.Compared with when we conducted our first study of dating and relationships in 2005, many more Americans are using online tools to check up on people they used to date, and to flirt with potential (or current) love interests: Young adults are especially likely to flirt online—47% of internet users ages 18-24 have done this before, as have 40% of those ages 25-34.And while younger adults are also more likely than their elders to look up past flames online, this behavior is still relatively common among older cohorts.Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.
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Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.